All it takes is ONE great Idea! Just one folks, JUST ONE.

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Almost a 2 Billion dollar company now.  Wowser…..R they really all that?

“It all started when three Boulder, Colorado based founders decided to develop and market an innovative type of footware called Crocs™ shoes

Originally intended as a boating/outdoor shoe because of its slip-resistant, non-marking sole. By 2003 Crocs had become a bona-fide phenomenon, universally accepted as an all purpose shoe for comfort and fashion.

“When Crocs attack”

“Three pals from Boulder, Colo., go sailing in the Caribbean, where a foam clog one had bought in Canada inspires them to build a business around it. Despite a lack of VC funding and the derision of foot fashionistas, the multicolored Crocs – with their Swiss-cheese perforations, cushy orthotic beds, and odor-preventing material – become a global smash.

Celebrities adopt them. Young people adore them. The company goes from $1 million in revenue in 2003 to a projected $322 million this year. Crocs Inc.’s IPO in February was the richest in footwear history, and the company has a market cap of more than $1 billion.

But there’s more than luck to Crocs’s astonishing success. Its founders – and especially the CEO they brought in two years ago, former Flextronics executive Ron Snyder – made some shrewd and instructive business moves that proved crucial. ”

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~ by searching4alpha on March 27, 2007.

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