Example of LATERAL thinking

TED: Eliminate parking meters

“I’m watching lateral thinking pioneer Edward De Bono present at TED this morning, and he told a funny anecdote. He was asked by the mayor of a small town in Australia to consult on the town’s parking problem. The mayor wanted to know how to effectively use parking meters. TK told the mayor that the problem was not about parking meters and how to use them, it was about people parking their cars all day on the street. “Don’t use parking meters,” he told the mayor. Tell people they can park as long as they want for free, provided they keep their headlights on while the car is parked.”

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~ by searching4alpha on March 12, 2007.

One Response to “Example of LATERAL thinking”

  1. not interesting

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