Can the Theatrical Experience be Reinvented?

 Mark Cuban and Landmark seem to think so.

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Excerpt: We are going to experiment with all kinds of seating plans,” Cuban says. “From sofas at the new Landmark in the Westside Pavilion, where we will literally try to make it more like a living room experience than a theater.”

He also says some theaters will have “VIP lounge chairs” and “potentially even beanbags.”

~ by searching4alpha on May 10, 2007.